Privacy Policy

DL Wholesale Inc.

Effective Date: January 1, 2026

Last Updated: January 1, 2026

This Privacy Policy describes how DL Wholesale Inc. (“ DL Wholesale,” “ we,” “ us,” or “ our”) collects, uses, discloses, and protects information when you visit www.dlw.co (the “ Site”), request a quote, create an account, subscribe to our newsletter, or otherwise interact with us.

DL Wholesale is a business-to-business (“B2B”) company that sells gardening and hydroponic equipment to resellers and commercial customers. Our products and services are intended for business use.

By using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information from you in three primary ways: (A) information you provide, (B) information collected automatically, and (C) information from third parties.

A. Information You Provide to Us

You may provide personal and/or business information when you:

• Request a quote
• Request an account or submit reseller verification information
• Create an account or log in
• Subscribe to our newsletter
• Contact us through forms, email, phone, or other means

Information you provide may include:

• Name
• Company name
• Job title and business role
• Business email address
• Business phone number
• Billing and shipping address
• Reseller verification details (such as business license, tax certificate, store address, business registration documents, and similar information used to verify reseller eligibility)
• Account login credentials (username and password)
• Quote history, order-related information, and account activity
• Any other information you voluntarily provide

Important: We do not sell products directly through the Site. Purchases are completed through approved reseller relationships and sales workflows, and quote requests may result in offline invoicing and fulfillment.

B. Information Collected Automatically

When you visit the Site, we may automatically collect certain technical data, such as:

• IP address
• Browser type and device type
• Operating system
• Pages viewed and actions taken on the Site
• Referring/exit pages
• Approximate location (derived from IP address)
• Date/time of visits

This information is typically collected through standard server logs and essential website functionality.

C. Information From Third Parties

We may receive information from third parties, such as:

• Shipping and logistics partners
• Payment processors and invoicing partners (if you receive invoices or complete payment through third-party systems)
• Public business databases or verification sources (used for reseller validation and fraud prevention)

2. How We Use Your Information

We use your information to operate our business and provide services, including:

• To respond to inquiries and quote requests
• To evaluate and approve reseller account requests
• To create, maintain, and secure user accounts
• To communicate about products, pricing, availability, and business relationships
• To provide customer support
• To maintain business records and internal operations
• To send newsletters and marketing communications (you may opt out at any time)
• To prevent fraud, misuse, or unauthorized access
• To improve our Site, operations, and customer experience
• To comply with legal obligations

3. Account Approval and Reseller Verification

DL Wholesale accounts are available only to approved resellers or legitimate commercial customers. If you request an account, we may require additional information to confirm eligibility, including proof of a physical business location and reseller documentation. We use this information to:

• Verify you as a legitimate reseller or commercial customer
• Prevent fraud and unauthorized access
• Maintain our distribution policies
• Ensure compliance with company requirements

4. Email Communications and Newsletter

If you subscribe to our newsletter, we may send product updates, promotions, and business announcements. You may unsubscribe at any time using the link provided in our emails or by contacting us using the information in the “Contact Us” section.

Transactional communications (such as account-related emails or responses to quote requests) may still be sent even if you opt out of marketing messages.

5. Cookies and Similar Technologies

We may use cookies and similar technologies to support basic website functionality, such as:

• Maintaining login sessions
• Site security and performance
• Remembering preferences

Currently, we do not use tracking pixels or targeted advertising cookies. If this changes, we will update this Privacy Policy accordingly.

You can control cookies through your browser settings; however, disabling cookies may impact website functionality.

6. How We Share Your Information

We do not sell your personal information. We may share your information only as necessary for legitimate business purposes:

A. Service Providers

We may share information with vendors and service providers that help us operate, such as:

• Website platform and hosting providers (including Odoo)
• IT service providers
• Email and communications platforms
• Logistics and shipping providers
• Accounting, invoicing, and payment processing vendors
• Security, fraud prevention, and verification providers

These providers may only use information as necessary to perform services on our behalf.

B. Legal and Compliance

We may disclose information if required to do so by law, or if we believe disclosure is necessary to:

• Comply with legal obligations
• Enforce our policies
• Protect our rights, customers, or others
• Prevent fraud or security risks

C. Business Transfers

If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. Data Retention

We retain personal and business information as long as reasonably necessary to:

• Provide requested services and maintain accounts
• Keep accurate business and transaction records
• Comply with tax, legal, and regulatory obligations
• Resolve disputes and enforce agreements

When no longer needed, we delete or anonymize data in accordance with applicable laws and operational requirements.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no system is entirely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have rights to:

• Request access to personal information we hold about you
• Request correction or deletion
• Opt out of marketing communications
• Limit certain processing (where applicable)

To exercise these rights, contact us using the information below.

10. Children’s Privacy

Our Site is intended for business customers and is not directed to children under 13 (or under 16 in certain regions). We do not knowingly collect personal information from children.

11. International Visitors

If you access our Site from outside the United States, your information may be processed in the United States or other jurisdictions where our service providers operate. By using the Site, you consent to that transfer.

12. Third-Party Links

Our Site may link to third-party websites. We are not responsible for the privacy practices of those third parties. Please review their policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes means you accept the updated Privacy Policy.

14. Contact Us

If you have questions or would like to exercise your privacy rights, contact:

DL Wholesale Inc.

3160 N Chrisman Rd Ste 100

Tracy, CA 95304

Email: sales@dlwholesale.com

Phone: 510-550-0018

California Privacy Notice (CCPA/CPRA)

This California Privacy Notice supplements the Privacy Policy and applies only to individuals who reside in California (“ Consumers” as defined by the California Consumer Privacy Act as amended by the California Privacy Rights Act, collectively “ CCPA/CPRA”).

1) Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, business email address, business phone number, IP address
• Commercial Information: Quote requests, purchase-related information, account status, transaction records
• Internet or Network Activity: Log data such as pages viewed, interactions, device and browser information
• Geolocation Data: Approximate location derived from IP address
• Professional or Employment-Related Information: Job title, employer/company information, reseller credentials
• Sensitive Personal Information: In limited cases, we may collect reseller verification documents that could include sensitive information (for example, identification numbers contained in business registration or tax documents). We use this information only as necessary for verification, fraud prevention, and compliance.

We do not knowingly collect or use sensitive personal information for purposes other than those permitted under the CPRA (such as providing services, preventing fraud, and ensuring security).

2) Sources of Personal Information

We collect personal information:

• Directly from you
• Automatically from your device when you use the Site
• From service providers and business verification sources (as needed for reseller approval)

3) Purposes for Collection and Use

We collect and use personal information for:

• Processing quote requests and business communications
• Verifying reseller eligibility and approving accounts
• Providing account features and customer support
• Site performance and security
• Business operations, recordkeeping, and compliance
• Marketing and newsletters (opt-out available)

4) Disclosure of Personal Information

In the past 12 months, we may have disclosed personal information for business purposes to:

• Website and IT providers (including Odoo)
• Email and communications services
• Shipping/logistics providers
• Fraud prevention and verification providers
• Professional advisors (e.g., auditors, attorneys)
• Government authorities when required by law

5) Sale or Sharing of Personal Information

DL Wholesale does not sell personal information.

DL Wholesale does not share personal information for cross-context behavioral advertising as defined under the CPRA.

Therefore, we do not offer a “Do Not Sell or Share My Personal Information” link at this time. If our practices change, we will update this notice.

6) California Consumer Rights

If you are a California resident, you may have the right to:

• Know what personal information we have collected, used, or disclosed
• Request deletion of your personal information (subject to legal exceptions)
• Correct inaccurate personal information
• Opt out of selling or sharing (not applicable currently, as we do not sell/share)
• Limit the use of sensitive personal information (to the extent applicable; we only use it for permitted purposes)
• Not be discriminated against for exercising your rights

7) How to Submit a Request

To exercise your California privacy rights, contact us:

Email: sales@dlwholesale.com

Phone: 510-550-0018

We may need to verify your identity and/or authority to make the request, particularly for account-related requests. If you are an authorized agent making a request on behalf of a consumer, we may require proof of authorization.

8) Retention of Personal Information

We retain personal information as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain business records, fulfill services, and comply with legal obligations.